Rediff is running an engaging article detailing the economics and logistics of deploying IT in rural areas.

The success of ITC's 6000 odd e-choupals covering over 35000 villages, has made many believe that this model can be made viable. Big boys are jumping onto the bandwagon - ranging from top IT companies, NGOs, technology providers and the government.

Not only are these initiatives helping to build the digital divide, but efforts to make such projects economicaly sustainable has met with much success.

A printer and software for desktop publishing ensures that you can publish marriage or invitation cards or even a CV for a nominal Rs 10 to Rs 12 a piece.

And as PCs our loaded with Windows Media Player - many local kiosks owners have converted themselves into mini movie halls - offering movie shows at a nominal Rs 2-3 a show... says Ranjivjit Singh, group director, consumer business, Microsoft.

Read the entire piece here.